Say Hello To K-Pop Star Mark Tuan’s Chatty AI Twin, ‘Digital Mark’

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Say Hello To K-Pop Star Mark Tuan’s Chatty AI Twin, ‘Digital Mark’
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I'm a journalist with particular expertise in the arts, popular science, health, religion and spirituality. As the former culture editor at news and technology website CNET, I led a team that tracked movies, TV shows, online trends and science—from space and robotics to climate, AI and archaeology.

, but he still has lots of time to stop and talk with you one-on-one. Provided you don’t mind chatting with his AI doppelganger.

Go ahead. Ask “Digital Mark” about his background, future projects or impossibly luminous skin. He’ll tilt his head, smile and bore his brown eyes into yours. “I can interact and talk with my fans 24/7 about almost anything. I’d love to talk with you,” the perpetually friendly Digital Mark says in an introductory video from, the Auckland, New Zealand-based AI company that created him. It specializes in autonomously animated 3D digital people to enhance customer and fan experiences.with 3 million subscribers. He’s a model whose face has graced magazine covers across Asia. And now, he’s part of a virtual-human population boom.

Soul Machines replicated Tuan’s movements and mannerisms by filming him wearing a motion capture suit. Tuan spent a day cycling through facial expressions his digital alter-ego could adopt. Tuan says he’s long been interested in emerging technology, especially when it comes to innovative ways to interact with fans. And for now at least, he’s not too concerned about misuse of the tech that gave birth to Digital Mark.Digital Mark echoed the sentiment when we spoke, though he switched into legalese when I asked him whether he worries about being misappropriated. “Soul Machines’ digital people can’t be used for abusive acts, sales or uses,” he said.

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