The design house, in collaboration with (RED), hosted a party to celebrate a new work by land and street artist SAYPE.
SAYPE recalled the brand reaching out to him about collaborating on the project. “All of my work is about finding the meaning of the artwork, and I love when art can link people, link different worlds together,” he said, adding that while he hadn’t worked with a fashion brand before, he found the concept appealing. “Olivier [Rousteing] explains his ideas, and to express what he feels, he uses an artistic way and he draws, and I find a lot of link withand my work.
It took the artist three days to paint the piece, although the logistics leading up were more complicated. SAYPE, who works with natural materials such as grass and biodegradable paints, noted that sand proved a more challenging canvas. “The thing is, it’s very ephemeral, and you have to manage that. You can’t walk on the fresco, on the paint, because that makes creases, so I have to walk in a very different way than I usually do in the grass. There’s a lot of things to manage. If it’s raining, the fresco will blow away.”
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