SC103 Is Poised to Become Every New York City Art Girl’s Favorite New Brand

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SC103 Is Poised to Become Every New York City Art Girl’s Favorite New Brand
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These clothes toe the line between full-out art objects and pure fashion.

, and Aria Dean each moonlighted as models for the occasion. Afterward, the clothes were displayed, like art objects, for a month in the gallery’s windows. For the current collection, shown last week after the close of New York Fashion Week, the pair chose another art gallery—this time on the Lower East Side. Though many fashion editors were on their way to London by that point, the crowd that came to watch the show spilled out onto the street.

McKinney and Gascon have been roommates for eight years. Their brand name SC103 is an amalgamation of their first names and the house number of their old apartment in Clinton Hill, where they lived for six years. Their landlords, a touchy, older couple who had purchased the property 30 years ago, occupied the apartment below. “We kind of felt like we were our landlords’ children in a way,” McKinney said.

Gascon believes that a shared work ethic is ultimately more responsible for their successful collaboration than any aesthetic kinship. “The work ethic that goes into all of these things, the communication, and that sort of telepathy that you don’t necessarily get with everyone is something that makes this a natural thing,” Gascon said. “There’s a bit of an unspoken thing that what we’re making for each other here is coming out of a place that feels important to us.

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