.scotch_soda is ramping up its retail presence.
Scotch & Soda chief executive officer Frederick Lukoff said that despite the “challenges caused by the COVID-19 pandemic in the retail Industry,” the company is “pursuing the expansion of our retail network at a global level, strengthening our footprint in markets where we are already present, as well as entering key markets such as China, that we see as full of potential to reach new customers and introduce them to our brand.
In the United States, Scotch & Soda will open two new directly operated stores this month in the King of Prussia shopping mall near Philadelphia and the SouthPark Mall in Charlotte. All facades will sport the new brand logo revealed in March, and the Free Spirit design that includes warm colors and sleek design elements as well as sustainable elements such as LED lighting, FSC-certified wood herringbone flooring and hangers made of recycled materials.
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