The attention-grabbing campaign can already be seen on billboards and bus advertisements throughout the city, as well as on social media.
The Seattle Department of Transportation and Portland Bureau of Transportation unveiled the new public safety campaign on Monday.SEATTLE — The Seattle Department of Transportation and Portland Bureau of Transportation launched a new public safety campaign Monday that urges drivers to “Slow the Flock Down!”
The goal of the campaign is to raise public awareness about the 25 miles per hour speed limit in place on more than 90% of Seattle arterial streets.reads in part. “Speed is the number one factor in the frequency and severity of crashes. How fast you’re driving influences your field of vision, how quickly you can react, and the amount of time it’ll take for you to come to a complete stop.”
SDOT says that participants of an online survey testing potential campaign language found the “Slow the Flock Down” message to be the most “memorable and effective” option, especially among the campaign’s focus demographic of younger men., which aims to end traffic deaths and serious injuries in the city by 2030.
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