The store, in the space formerly home to Forever 21, features thousands of styles and hundreds of brands, including Calvin Klein, Champion and Theory
An Amazon driver honored the request on a doormat in front of a couple’s Georgia home and hid the wife’s packages, covering them on their front bench.The store occupies the 28,000-square-foot former home of Forever 21, at 3985 Gramercy St., in the Easton Station building.
The store features curated and regularly updated “lookbooks” from Amazon stylists and influencers, and only displays one of each product, with all sizes and styles stored in the back of the house to increase the selection available on the floor.Amazon has eliminated the process of sifting through racks for a particular size or carrying around several items, said Monica Ravi, director of operations for Amazon Style.
The Easton location features 36 fitting rooms, designed to allow customers to continue shopping without leaving the room.
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