The differences between Seiko and GrandSeiko? The ideal weight for a watch? Akio Naito, President of Seiko Watch Corporation, tells us all.
We interview the new President of Seiko Watch Corporation Akio Naito on the subject of communicating the differences between Seiko and Grand Seiko.The last few years have been tumultuous ones, even for the global watch trade. It is a mixed bag, but watchmaking powerhouse such as Seiko have been capitalising on a multi-year streak of collector interest. In 2017, Seiko confirmed what many already took for granted — that Grand Seiko was the master of its own destiny.
Given that Naito joined Seiko in 1984, this does indeed sound strange. He explains that of the many roles he has held at the Seiko Watch Corporation and the holding company, Seiko Holdings Corporation, his career until 2000 was in the legal and finance departments. This all changed when he got the chance to lead the marketing efforts for the Seiko Corporation of America that year.
About that, Seiko has done a great job in raising its profile in recent years, and Grand Seiko in particular has gained a lot of traction in the US. Tell us more about this.I got the mission to develop our watch business in the US in 2016, and I started digging up everything I could about our watches, our history, heritage and technological strength. I found that there was so much to communicate that we were not doing yet.
What do you think about maybe applying the extraordinary finishing and traditional techniques to the Grand Seiko sports watches?That’s very interesting! I’ve never thought about really applying the nature of time or the nature-inspired approach into our sports watches.
Because we are vertically integrated, and have been for many years, we take advantage of our in-house capabilities to offer the best possible materials for watches. For titanium, for example, the weakness is in processing and in the texture and tone; we have improved this over the years using in-house processes, and with outside research institutes. [This also applies] to steel. In our collection for Grand Seiko, the Snowflake uses titanium that looks beautiful but doesn’t look like titanium.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
YouTube’s Olympics Highlights Are Riddled With PropagandaSports fans are searching for highlights from the Beijing Winter Olympics, YouTube's search engine is serving them a flurry of political propaganda instead. 😳
Les mer »
YouTube’s Olympics Highlights Are Riddled With PropagandaThe platform’s search engine is funneling sports fans into watching political content about China.
Les mer »
Guy Creates Modern Bow Which Makes Archery Much Easier Than BeforeThis guy created a bow with a handle which makes everything easier, also you don't have to carry a quiver anymore. 🏹 engineering
Les mer »
VP Kamala Harris touts Newark’s progress in removing lead water pipes during trip to N.J.Vice President Kamala Harris made her second trip to New Jersey in four months.
Les mer »
10 best sports bars in Dallas to watch Super Bowl LVIIf your seat is already warm at your favorite watering hole, I won't try to convince you to watch the game somewhere else. Bu
Les mer »
Matt LeBlanc looks worlds away from Joey fame as he goes incognito with stubbleUsually clean-shaven Matt LeBlanc sported stubble on a causal shopping trip to Sherman Oaks, California, as the Friends favourite made a rare public appearance
Les mer »