Sophia Vilensky is a freelance beauty writer at Marie Claire, where she writes about the latest and greatest skincare launches, hair colors, and Cardi B manicures. Her work can also be found at Byrdie, Bravo, and Us Weekly. You can find her on Instagram @sophiavilensky.
In a world flush with direct-to-consumer shopping, the magic of seeing all of your favorite products in one place still has a little pull. When Sephora is the place that brings them all together, it's enough to plan a shopping trip immediately.
On Tuesday, February 13, two cult-favorite beauty brands made their debut at the retailer: Dieux, the beloved skincare company known for their transparent pricing and clinical formulations, and Soft Services, the body care brand passionate about providing solutions for anyone's skin concerns. You might recognize both labels from their most beloved products: either theDieux's Forever Eye Mask has become a fan favorite offering.
Like Glossier before them, the brands' products are currently available to shop online at Sephora and will soon be available in-store. Both brands hope the expansion will bring their offerings to new heads , educating consumers in the process.
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