Secret Deodorant announced a new partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs.
“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change. The Secret brand has been answering that very call for years by taking real action to support female athletes,” stated Williams. “Sports changed my life and I feel compelled to continue giving back to ensure a brighter future for women in sports.
As the archetype of strength, determination and perseverance to achieve her goals and break records, Williams offers her unique experience and perspective as a female athlete and change agent. To begin, she and Secret are conducting a study on “Gender Inequality in Sports” to explore gender bias and the ways it surfaces at different levels of play, from high school athletics to professional sports.
This partnership includes several campaigns featuring Williams and builds upon the Brand’s long-standing efforts and commitment to combating gender inequality. In 2019 alone, Secret has contributed more than $1 million to support gender equality, including: a
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Serena Williams on the inspiration behind her sustainable S by Serena collectionThe latest mix of pieces includes sweaters, dresses, blazers, jumpsuits and more in eco-friendly textures as well as animal prints.
Les mer »
Serena Williams Presented Her Spring 2020 S by Serena Collection in Conversation With Anna Wintour.serenawilliams is indeed best known for the sport she's been playing (and dominating) since the '90s, but she reminded the audience that fashion has been a longtime love and ambition of hers as well.
Les mer »
Serena Williams Gets Personal With Anna Wintour Before S by Serena PresentationLast year Williams reportedly earned $4.2 million in salary/winnings and $25 million in endorsements.
Les mer »
Serena Williams Says ‘Women Are Superheroes’ After Having a BabySerena Williams revealed that her focus shifted after becoming a parent and she now looks to moms as her heroes — details
Les mer »
Serena Williams Says Women Are Pressured to Be 'Superhero' Parents: 'Men Can Also Parent'.SerenaWilliams says women shouldn't feel pressured to be 'superhero' parents: ''Men can also parent.' 👏
Les mer »
Serena Williams on how to handle haters: 'Season your words with salt'After more than two decades as professional tennis, Serena Williams has never been shy about speaking out on issues, despite getting flak for it. 'You know, I take things head on,' she tells CNBC Make It.
Les mer »