Tennis superstar Serena Williams has long rallied for gender pay equality in sports, but she tells CBS News that 'it takes time.'
Axelson said the discussion over the pay gap between male and female athletes is a nuanced one, depending on how the sport league or federation is organized, and women's professional sports are relatively young compared to their male counterparts. For example, the WNBA is entering its 25th year, while the NBA is in its 76th year. And among the factors that play a role into pay equality are sponsorships, investment partners and media attention.
"Once there is more attention and more visibility, people realize how great women's athletics are, right? And their viewership increases. And so then, the investment increases," she said. coming up in June, Axelson said from school sports to professional women's sports, there's a"lack of investment throughout," despite the law being around for decades.
"Time and time again, as people are investing in sports, not only is that a good decision because that's a good thing to do," she said."It is a good business decision because women's sports are worth investing in." Axelson's nonprofit reached a five-year partnership agreement on Tuesday with Michelob ULTRA, who will help fund travel and training needed for female athletes to compete at a high level. The announcement also comes months after the beer brand committedAmong their efforts was intentionally including the same number of male and female athletes in ads moving forward – such as the"Superior Bowl" commercial Williams is appearing in for the Super Bowl.
"I applaud them for elevating female athletes and amplifying inclusivity to the world's biggest stage... the Super Bowl," Williams said."It doesn't really get any bigger than that."
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