Ten years into business, the quintessential 'French Girl' brand is going global with must-have collaborations
The eBay storefront is gone, but the spirit lives on.
"Maybe what is French, [...] is what always we say is 'effortless,'" Sézalory said of her brand's close ties with Paris and ideas about its style. By 'effortless,' she means items that feel pulled together with minimal styling and a whisper of makeup. Morgane Sézalory, Sézane’s founder, says she doesn’t like to define the brand’s aesthetic. "What I love is just to always remind myself how many personalities every woman can actually have," she says.Sézane is Morgane Sézalory and her taste, down to the just-so placement of a floral vase its New York City store or the precise way a belt hits on a wrap dress. Even the name: It's a combination of her first and last.
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