Amid the coronavirus outbreak, Chinese designers will show their new collections via livestream.
LONDON – The postponed Shanghai Fashion Week is now partnering with Alibaba’s Tmall to create an online platform for Chinese designers and commercial brands to showcase their fall 2020 collection from March 24 to 30 as an alternative solution amid the coronavirus outbreak.
Xiaolei Lv, vice secretary of the Shanghai Fashion Week Committee told WWD that Shanghai Fashion Week would miss a big oppotuniy, if it doesn’t embrace new techonlogy. She also revealed that if the online fashion week goes well, it will contiune to be incldued as a part of Shanghai Fashion Week in the future.
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