The HBA designer opens up about his relationship with the brand and his pivot to the art world.
With Hood by Air, the name is so specific. But the artists are so fluid—I think that the ethos, and the thing that connected us, is what the name represents. Now, we don’t need that as an ethos. We understand it, because it’s now such a specific thing that exists within the world. I think the demographic is probably the same—the people, the kinds of artists are in the same realm. We were all putting it toward making clothing and now it’s more than just that.
Yes. That’s why I always found streetwear interesting. The clothes are the simplest things, the things that people are always wearing. In a way, streetwear is essentially like workwear, life-wear. If a brand is for skaters, for instance that brand is showing you the utilitarianism of the clothes while also showing you exactly how I feel when I’m skating. That’s what makes me an American designer.
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