Katy Perry talks building her fashion empire with her whimsical shoe brand: ‘“It’s not just my face up on stuff — she’s a business bitch.”
Last year, Perry officially became the sole owner of her company, after buying back her brand from the holding company Global Brands Group, who filled for Chapter 11 bankruptcy protection. After nearly six years of working with Global Brands, the star purchased the Katy Perry Collection brand outright.during a sit-down chat after her keynote address at PROJECT. “I had to ask myself, ‘Did I want this to be a successful business, or did I want to be just another pop star with a shoe brand?'”.
“For the longest time, there were people that would come to me with licensing deals or like, ‘We’ll give you this number for your name,'” she says, “but then we were seeing artists that had their name on something, but they had no control of it. It was like, all of a sudden, they would have their face on a toothbrush, which is like, good for them if that’s what they wanted, but a lot of times, that was a surprise. And I don’t like surprises.
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