The Buffaloes quarterback's isn't just footwear going into his final year
Colorado quarterback Shedeur Sanders has inked a significant NIL deal with Nike, expanding his brand presence in both apparel and footwear. Announced through a joint Instagram post, this deal carries a strong legacy component, as it comes almost three decades after his father, Deion Sanders, first partnered with the sports giant. The connection between the Sanders family and Nike is a rich one, marked by Deion’s multi-sport fame in football and baseball during the mid-90s.
Deion Sanders’ relationship with Nike ended in 2009, but the allure of his legacy remained strong. In 2023, he rejoined forces with the brand, setting the stage for future releases of his vintage sneakers. A prime example of this resurgence is the Air Max DT '96 Black Varsity Maizes, a modernized version of a beloved colorway that has remained popular among sneaker enthusiasts. This revival of Deion’s legacy sets an intriguing backdrop for Shedeur’s new venture with Nike.
On the field, Shedeur Sanders has already shown his potential as a standout quarterback. In his first season at Colorado, after following his father from Jackson State, Sanders threw for 3,230 yards, 27 touchdowns, and only three interceptions. Despite his impressive individual performance, Colorado struggled with a 4-8 overall record. However, with Shedeur leading the charge, the Buffaloes are looking ahead to a fresh start as they prepare to join the Big 12 in 2024.
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