Chinese fast-fashion retailer Shein attracted some top-tier industry talent for its inaugural Shein X Design Summit held Saturday in Los Angeles’ Fashion District.
In 2020, she and partner Justin Romero called out Shein on social media for copying their signature punk rock graphics, which already had plenty of famous fans including Billie Eilish, Nicki Minaj and Rita Ora. That opened a dialogue, which influenced the creation of Shein X.
None of that was mentioned at the summit, which 280 creatives attended from as far away as Dubai, with Shein paying their travel expenses. Several exhibited their own collections in the venue, in booths set up with iPads displaying QR codes linking to the items they designed for Shein X. The retailer is also creating a fund to “help designers in time of need,” he said. “It might be a few thousand dollars to launch a new collection, or have a pop-up store, or buy inventory.”
“This is the culmination of a year of work,” Peter Pernot-Day, head of strategy and corporate affairs for Shein, said of programming the guest designers. “There were plenty of nos and a lot of yeses, which goes with any program. But when we share the on-demand business model and our commitment to the Shein X program, when we share we are still learning, there are lots of things we don’t do perfectly, and never will, those things do start to open doors.
“We’re a brand that wants to empower everybody, and I know, every brand has their mission statement.…But our founders really came from nothing, from selling teapots and selling wedding dresses to this. So our vision is to bring people along,” Pernot-Day said. “And if you look at this room, look at the people who are here, the designers, they’ve come from all over. And there’s such a wide variety of voices and ideas and concepts. I think that itself to us is a success.
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