The SoHo space will remain open through Oct. 22.
Rising direct-to-consumer brand Vivaia is in full-growth mode. Since launching in 2020 by footwear industry veteran Marina Chen, the women’s shoe brand has grown 300 percent year-over-year and has experienced a five times revenue uptick.
What’s resonating with consumers, according to Chen, is Vivaia’s “vision, choice of materials and commitment to innovation.” The brand offers a vast assortment of heels, boots, loafers, sneakers and sandals made from yarn from recycled plastic bottles. Vivaia’s shoes are also connecting with consumers for their affordability, starting at $97.
“Having spent three years interacting with customers digitally, the opportunity to meet them in person and let them experience our products firsthand is truly exciting. This face-to-face interaction enriches our relationship with our customers and provides invaluable feedback,” Chen told FN. “As a DTC brand, direct customer engagement is vital, and these pop-ups serve as an ideal platform for this engagement.”, Emma Roberts and Scarlett Johansson.
The 89 Crosby Street space takes up 2,000 square feet and will include more than 100 styles to shop. There will also be exclusive shoes for the NYCEXCLUSIVE: Miss USA 2023's Top 20 Swimsuits Are 'Not the Typical…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services.
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