The state of the world may be getting you down, but there's always room for a little optimism. And that's…
. The brand selected 20 women that inspire them from across the country and in varied roles, from artist to advocate, who “leverage the power of optimism to make a difference,” the brand said in a release.
The women chosen include Amanda Gorman, the first U.S. youth poet laureate; pediatrician Joanna Hui; model Maxey Greene and CeCe Olisa, who founded theCURVYcon. Each was photographed to be highlighted in the campaign – you can see them all– and are being featured on the brand’s socials Feb. 20, which LOFT has declared LOFTimist day.
Also happening today: LOFT is donating $20,000 to St. Jude Children’s Research Hospital and encouraging shoppers to donate as well – and they’re also giving customers reason to put a spring in their step by offering gifts with purchase, some fun activations at the Times Square store in N.Y.C. and
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