Coca-Cola is turning another one of its drinks into an alcoholic alternative. It's the company's third boozy beverage as it taps into the growing canned cocktail craze
In a partnership between Molson Coors and Coke, the companies are launching Simply Spiked Lemonade, an alcoholic drink inspired by the Simply brand's fruit juice. Flavors include strawberry lemonade, watermelon lemonade, blueberry lemonade and regular lemonade. The alcohol will be derived from fermented sugar cane. Molson's Chief Marketing Officer Michelle St. Jacques said there was a"big opportunity" for Simply because it's a"powerful and beloved" product.
Slowing juice sales prompted Pepsi to offload its Tropicana brand to a private equity firm in a multibillion dollar deal last year.Simply Spiked Lemonade joins Coke's growing roster of alcoholic drinks leveraging its popular brands and looking for areas of growth. It recently revealed Fresca Mixed, a spirit-based cocktail, that will be released this summer in conjunction with Corona-maker Constellation .
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