The audio giant, led by CEO Jennifer Witz, also said that its Pandora music streaming business grew advertising revenue by 4 percent.
Audio entertainment giant SiriusXM, the home of Howard Stern, said on Tuesday that it added 55,000 self-paying subscribers in its satellite radio unit in the fourth quarter, compared with the 407,000 additions recorded in the same period in 2020.
It also lost 286,000 paid promotional subscribers, compared with a loss of 128,000 in the fourth quarter of 2020. Overall, that meant a SiriusXM sub decline of 231,000 in the final quarter of the year, compared with a gain of 279,000 in the year-ago period. The company lost 128,000 net self-pay subscribers in its Pandora music streaming business though and 2,000 paid promotional subscribers, ending 2021 with more than 6.93 million total users. In the fourth-quarter of 2020, it had lost 63,000 Pandora customers.
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