Six Founders Making Their Debut On The Fintech50
On this year’s Fintech 50 ,. Profiled below are the entrepreneurs behind a half-dozen of those first-timers. The six work across a diverse spectrum of fintech categories and hail from just as wide a range of backgrounds. One started her venture in her mid-20s after just a few years as a Goldman Sachs alternative investments analyst.
A Kenyan-born software engineer, still just 30, has built a startup that lets other companies offer wealth management services to ordinary investors. Another first-timer is a serial entrepreneur who sold an ecommerce startup to Groupon in 2012 before launching a digital-only home insurance company that was recently valued at $875 million.Danielle Cohen-Shohet, 33As an undergraduate economics major at Princeton, Cohen-Shohet had an unlikely side hustle as a makeup artist.
services including money market funds, ESG investing and tax-loss harvesting. Atomic’s direct indexing services allow even the smallest investors to own portfolios of fractional shares. So far, it has signed up nearly 50 customers; fintech startup Lilly, for example, uses Atomic to convert credit card rewards into Roth IRAs. Atomic raised $25 million in November 2021 in a Series A led by QED Investors and Anthemis.
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