OPINION | 'The real bottom line? Corporate America needs to find more meaningful ways to honor this sacred holiday than selling ice cream wrapped in Kente cloth and African colors,' DeeTwoCents writes.
As with any holiday in the U.S., what follows is the mass commercialization by corporate America, squeezing any real sentiment or understanding dry in order to increase their bottom line. What does it mean for corporations to commodify the Juneteenth holiday, extracting once again from a community they choose not to invest in? It means taking our money in one hand, and supporting candidates that vote against our access and equity with the other.
Corporations can and should play a vital role in the restoration of the Black community and other marginalized communities. Instead of lining the pockets of their CEOs—as the rest of us struggle with the effects of inflation and supply chain disruptions—corporations could instead invest in Historically Black Colleges and Universities , creating a pipeline for the next generation of C-suite executives.
in the Black community became a scene of a vicious white supremacist hate crime. Why was Tops grocery such an important hub in the Buffalo community? Because for decades it had been outright ignored by both politicians and corporations., like Buffalo, where the largely Black communities have a dearth of grocery stores, community centers, banks, and tree-lined streets with regular sanitation pickup. Instead, they’re dotted with predatory lenders and liquor stores.
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