U.K. pay-TV operator Sky have gone all out in honor of “Succession” season 3 launching on Sunday with a number of publicity stunts across the country. BBC reporter Scott Bryan tweeted t…
“Entering the BBC to the Succession theme is a mood,” he tweeted. “No I don’t understand this stunt either. But heck, we’re talking about it.”Meanwhile, in Scotland, streaming platform NOW, which is owned by Sky, initiated a rebrand of local soccer team Heart of Midlothian in a nod to season 2, when Logan Roy’s son Roman buys a Scottish soccer club called Hearts in a bid to impress his father before realizing Logan is actually a fan of Hearts’ bitter rivals, Hibs.
Regardless, the real-life Hearts club have celebrated the fictional takeover by adding Waystar Royco — the Roys’ family firm — to the club’s soccer shirt as well as branding around their stadium in Edinburgh.
“Succession” is available on Sky via a high-profile output deal between the pay-TV operator and HBO. The show’s writers’ room is also based in the U.K., where showrunner Armstrong is based.
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