In a For(bes) the Culture exclusive, Cole says she has raised $25 million through a Series A funding round that values her four-year-old brand at $100 million.
With Meyer, Cole gets a mentor who has created Michelin-starred restaurants and a successful fast-food chain in Shake Shack. “I got the Michael Jordan of food on my team,” says Cole, adding that Meyer “has proven that you can scale a business, and it can be unique.”
Dennis, founder of New Voices Fund says he too was led to trying Slutty Vegan after people raved about its food. And this isn't Cole's first foray into the restaurant business. In 2014, she opened Pinky's Jamaican and American restaurant in Harlem. But, following a grease fire, she lost everything in the restaurant.
While Cole’s vegan cooking has struck a chord with consumers looking to reduce or eliminate meat from their diets, she’s not alone in tapping a new market. While the percentage of vegans in the population is hard to track, various research polls put the numbers at up to 6% and growing fast. There are more than 24,000 vegetarian-friendly restaurants in the U.S., including 1,474 vegan eateries, according to the latest count by Happy Cow, which helps vegan consumers find places to eat.
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