“Part of what we want to do is, first of all, debunk the myth that primers aren't good for your skin,” said Smashbox president Glenn Evans.
“Illuminate,” for a glow, is made with vitamin C, passionfruit and has finely milled pearls for brightening; “hydrate” has triple hyaluronic acid and niacinamide, “mattify,” which targets oil, includes witch hazel, salicylic acid and zinc, and “correct,” to counteract redness, incorporates rose and mushroom.
In line with the brand’s original primer — the “Photo Finish Smooth & Blur,” developed in the ’90s — the products are created as a base for“We have an assortment in our current offering that these primers are replacing,” continued Evans. “What’s really different here is that we brought a completely new level of skin care technology to these primers.”
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