Will Levis' apparent love for mayo took another step. The Titans QB introduced 'Will Levis No. 8, Parfum de Mayonnaise' with Hellmann's Mayonnaise on Tuesday.
The aura around Tennessee Titans quarterback Will Levis now includes some mayonnaise odor. Levis's partnership with Hellmann's Mayonnaise has continued in a unique, and smelly, way. Hellmann's announced it was creating a fragrance — yes, like a perfume — inspired by Levis named, 'Will Levis No. 8, Parfum de Mayonnaise.' In the announcement of the fragrance, Hellmann's released a 40-second ad with Levis that was similar to other commercials for men's cologne.
He told reporters that the mayo-in-coffee incident was a one-time thing, though he also had previously shown reporters at SEC Media Days how he added mayo to his coffee. Hellmann's still used his previous revelation as a reason to begin a partnership with him. The condiments brand signed the Titans quarterback to a lifetime deal in August 2023.
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