Smokey Bear, the fictional face of forest fire prevention, is celebrating 80 years. It's the longest running and most successful advertising campaign in American history.
Happy birthday, Smokey Bear! The fictional face of forest fire prevention is celebrating 80 years, making it the longest running and most successful advertising campaign in American history.Smokey Bear was born on Aug. 9, 1944, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for a fire prevention campaign. At the time, federal officials feared the nation’s national forest could become targets as the country was deep into World War II.
RELATED: Puppies rescued from California's Park Fire by rescuer who ran nearly 2 milesOver the past eight decades, Smokey has starred in countless radio, television and print ads with his signature line: "Only you can prevent forest fires." His message is as important today as it was 80 years ago.
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