All three companies represented on the stage had humble origins before becoming mid-sized operations.
Local entrepreneurs take part in a panel titled"The Struggles and Successes of Growing a Consumer Packaged Goods Company in San Antonio" at Geekdom during SA Startup Week on Tuesday.It was a lesson in entrepreneurship from an often-overlooked niche. Three San Antonio-based owners of packaged food startups shared insights from their journey to an audience of largely high school students at Geekdom’s Event Center on Tuesday.
Oscar Perez, president and creator of Tio Pelon’s Salsita, started making his abuelita’s recipe for jalapeño salsa out of his kitchen. It’s now made out of an industrial facility on South Flores Street and is available in more than 1,600 stores across all 50 states, he said. All three said they were encouraged to pursue and scale their businesses after cultivating loyal consumers. “I can count on one hand the number of times we’ve had to pay for advertising,” Anaglia said. “Everything has been by word of mouth.”
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