Once upon a time, convenience stores were a purely American invention. But not anymore. 7-Eleven, the world’s largest convenience store chain, has been owned by a Japanese parent company since 2005. Although the well-known brand is the largest chain, wi...
“I don't really remember a time when I wasn't somehow in love with Japan or the concept of it,” says Fierberg. “I grew up watching anime and samurai movies and [Akira] Kurosawa films. And I always really, really responded to that work far before I ever got to go to Japan.”
While the company was started in 1939 to sell milk from its founder's Ohio dairy, there are no more Lawson stores in the U.S. mainland today after the ones that remained were rebranded as Circle Ks. But it’s grown to the second-largest konbini chain in Japan, with spin-off businesses that include a dollar-store version and Natural Lawson, which focuses on healthier, natural, organic and gluten-free foods; some also have attached mini-pharmacies.
The manager eventually bought the company under the Southland Corporation banner and opened a chain of shops that were originally named Tote’m Stores . After WWII, the chain was renamed 7-Eleven to advertise its new expanded hours , which made it more convenient for post-war workers, including busy working moms, to get their shopping done before and after work hours.
He’s hoping to add to the storefront by getting partners to provide fresh food items like onigiri rice balls, mochi pastries and bentos in boxes, just like the offerings at konbini in Japan, and is currently meeting with possible providers and food trucks to hold pop-ups.
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