A new venture by Snap Inc. will pay creators for coming up with popular responses to Spotlight Challenges, a new addition to the social network’s user-generated platform. Challenges will invo…
Speaking last month at a Goldman Sachs conference, Snap CEO Evan Spiegel said the company decided to overhaul its initial compensation plan for Spotlight. When it first went live, it featured a $1 million-a-day fund designed to reward creators of popular content. But Spiegel said the setup led to too “a lot of copycat content,” prompting a rethink.
“People would see the winning content that was making the most money and then make content just like it, instead of making content that was more diverse,” he said. Snap will report its next quarterly financial results and other metrics on October 21. It has been on a hot streak, reporting a 23% jump in daily active users as of June 30, to 293 million.
The idea of challenges has been a digital staple over the past couple of years, but, like many aspects of, it has a dark side. The “Tide pod challenge” is one of many with obvious harmful effects. On TikTok, challenges conducted outside the auspices of the company have alarmed school officials and police in various communities around the country. Teens have been prodded to vandalize school property or slap teachers.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Kim Kardashian shares rare snap of brother Rob as family enjoys a night togetherThe Kardashians enjoyed a family dinner date as Kim Kardashian was joined by brother Rob, sisters Khloe and Kourtney, and Kourtney's partner Travis Barker
Les mer »
Khloe Kardashian mocked over 'elastic girl arms' in unrecognisable snapKeeping Up With The Kardashian starlet Khloe Kardashian posed for a number of photos while wearing a skintight one-piece – with some fans accusing her of augmenting the images
Les mer »
Blackpink’s Jennie, Kristen Stewart Snap Selfies at ChanelThe were joined by Lily-Rose Depp, Kristine Froseth and Whitney Peak in the front row.
Les mer »
Lorraine Kelly shares rare loved-up snap with husband Steve Smith – fans reactLorraine Kelly shares rare loved-up snap with husband Steve Smith – fans react
Les mer »
How to Maintain Your Social Life When You Have IBDKeeping connections strong can boost your health, but it's challenging when you're anxious about flare-ups.
Les mer »
Twitch reportedly breached by hackers who leaked everythingAmazon-owned Twitch reportedly breached by hackers who leaked everything from creator payouts to an unannounced Amazon digital game store
Les mer »