Snap was once the hottest app. Now it's getting crushed.
. Snap's, and others', offerings are less attractive as a result.
And of the $1.3 billion the firm generated in its fourth quarter of 2022, $880 million came from North America, where Apple's iOS is the overwhelming preference over Google's Android system. Snap remains massively dependent on a company playing shogun. Snap said Tuesday that revenue stayed flat year-on-year in the quarter as a result of an"11% year-over-year decline" in its"brand-oriented business" – a platform used by popular brands to target users.
Although it wants to find other revenue streams through Snapchat+, a subscription service that added more than 2 million subscribers since its August launch, and other features, it's still mostly dependent on ads.
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