'People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly.'
Snapchat invented the Stories format of sharing pictures and videos that disappear. Now the company is indicating, along with Facebook, that the future of social media looks more like TikTok.
“This is a continuation of the trend we have observed throughout the pandemic, and friend story posting and viewing per daily active user have not returned to pre-pandemic levels,” Spiegel said in his comments to investors. “While we are hopeful our community will in time return to the friends story behaviors that we observed prior to the pandemic, we are focused on innovating on our content offerings to better serve our community today.
While Snap hasn’t detailed exactly what the changes to its content section will look like yet, it’s easy to imagine the tab looking more like TikTok by opening to fullscreen videos from Spotlight creators, with the ability to dive deeper into longer Discover shows.
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