Snapchat is already testing sponsored links in its My AI chatbot

My AI could start suggesting paid links.

in April. So far, Snap has seen 2 million My AI conversations per day among its Snapchat Plus subscriber base.My AI is much more limited in what it can talk about when compared to ChatGPT, though, as Snap has trained the bot to avoid things that violate its community guidelines, like swearing, sexually explicit content, violence, and politics.

that shows popular shortform videos posted to the platform. The ads will appear between posts as you scroll through the feed, much like they do on TikTok and within Instagram’s Reels. Snapchat is also giving advertisers a way to reserve the first video ad that you see when opening a friend’s story.

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