Tishman Speyer attempted to join in the frenzied crypto market with an NFT of the Rockefeller Center Christmas tree. Shockingly, it hasn’t gone well. KevinTDugan reports
Photo: Tayfun Coskun/Anadolu Agency via Getty Images This week, Tishman Speyer, the owner of Rockefeller Center, attempted to join in the frenzied new world of NFTs, perhaps in a bid to stay relevant as its competitors started selling virtual luxury real estate, land, and even digital yachts. But instead of all that, the developer tiptoed in with an animated GIF of a cartoon tree topped with a banner that proclaims its height of 79 feet — a bit more clip art than dazzling digital artifact.
Photo: OpenSea Shockingly, it hasn’t gone well. After a minor press rollout, and as of press time two days after its launch, it has received only 63 views on OpenSea, an NFT marketplace — a number that’s surely inflated by Curbed editors and reporters sending the link back and forth. Just one anonymous person has put in the minimum bid for it of around $500, although this bidder doesn’t appear to hold any other crypto assets.
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