Sofia Richie's New Rolla's Denim Campaign Reminds Us Why We Love a True Blue Jean

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Sofia Richie's New Rolla's Denim Campaign Reminds Us Why We Love a True Blue Jean
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You have to see these stunning images of sofiarichie modeling denim. 👖

Australian brand Rolla's Jeans

. Then take another moment . . . and then another moment. Seriously, that's pretty much what the POPSUGAR Fashion editors did this morning when this release landed in our inbox. About 10 minutes went by before I could finally gather myself and then share these images with you. Sofia looks gorgeous, which shouldn't come as a surprise, showing off designs from her 15-piece capsule collection with the label that launches on Feb.

The laid-back, California cool photo shoot just reminds us why we'll always need a ridiculously flattering true blue wash in our closet, and Sofia's making the Rolla's fit, which is only slightly rigid, look like a pretty good option right about now. The full range — which includes romantic blouses, floral dresses, and logo tees, too — has its roots in '90s nostalgia, but there's a boho touch.

if I was jetting off to Santa Monica tomorrow. While you can't shop the new Rolla's x Sofia Richie drop just yet, read ahead to see all the images and fashion your own wish list with Sofia's supermodel guidance.

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