Songs For Screens: Orangetheory Fitness Does Licensing Right With Krewella Single, SXSW Event

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Songs For Screens: Orangetheory Fitness Does Licensing Right With Krewella Single, SXSW Event
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As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company t…

As certain brands have learned the hard way — via things like $150 million lawsuits — licensing music in the world of fitness marketing is a very specific process. Orangetheory Fitness, a company that hosts high-impact workouts in over 1,300 studio locations around the world, has been proactively spending the past two years on a [...]Maren Morris is not one for a super-extended maternity leave.

The Sony Music company will exclusively release, distribute and market new music from the rapper’s Los Angeles-based independent label. The first release from the partnership is scheduled to come from Compton female rapper Day Sulan, who was featured on YG’s [...

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