The Indian arm of Sony is planning to produce local content that has the potential to travel globally. Speaking at Singapore’s Asia TV Forum and Market on Friday, Vivek Krishnani, MD at Sony …
Films India, said: “We are strongly focusing on creating Indian IPs, which can crossover into the mainstream and therefore, to that extent, some of the content that we’re creating for certain OTT [streaming] platforms, does have the ability to appeal to audiences, not just Indian audiences, but audiences across geographies.”
“That’s where the next leap has to come from [for] Indian content creation, because you have to be able to be a player in the global platform, you have to create content like how, for example, you’ve seen Korean content now dominate the world,” Krishnani said.
“We have to grow the pool for talent and that’s something that we consciously are focusing on as a studio to do that, which is why you see that most of the films that we have, we brought either new actors in them, or new directors,” said Krishnani. “Because as a studio, our role, besides the creative support needs to also be to give opportunities to new talent, and you will see that across our entire slate right now.
That slate is now 17 films over the next 12 months and includes “Looop Lapeta,” the Indian adaptation of “Run Lola Run,” starring and Tahir Raj Bhasin, “Helmet,” starring Aparshakti Khurana and Pranutan Bahl and “Tera Kya Hoga Lovely,” starring Randeep Hooda and Ileana D’Cruz, directed by debutants Aakash Bhatia, Satram Ramani and Balwinder Singh Janjua respectively.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Uber to allow users to book rides via WhatsApp in IndiaU.S. ride-hailing company Uber Technologies Ltd said on Thursday it would roll out a feature that will allow users in India to book rides via messaging service WhatsApp.
Les mer »
NBCU Reality Show Streamer Hayu Launches in IndiaNBCUniversal’s reality show streaming service hayu has launched in India. The Comcast entertainment unit said on Thursday that the subscription video-on-demand was now available in 28 territories. …
Les mer »
India detects its first two cases of Omicron variantIndia has detected its first two cases of the Omicron coronavirus variant, both in the southern state of Karnataka, a health ministry official said on Thursday, as the government urged more widespread testing.
Les mer »
Omicron: India reports first cases of new Covid variantTwo travellers who landed in India's Bangalore city tested positive for the Omicron variant.
Les mer »
India reports first two cases of highly-infectious Omicron variantThe Indian health ministry says that all primary and secondary contacts of the two infected men are being monitored and tested.
Les mer »
NBA, Viacom18 Set Multiyear, Multiplatform India PartnershipThe U.S.’s National Basketball Association (NBA) and Indian media conglomerate Viacom18 have revealed a multiyear partnership to deliver live NBA games and programming to Indian audiences acr…
Les mer »