Shoppers may find the early sales a good way to save money on gifts now. But don’t panic if you’re not feeling the holiday spirit just yet.
At least that’s the impression some retailers give. Target TGT and Amazon AMZN head into the month hot with big discount events this month.October is the new Black Friday.
A September study on holiday shopping by global intelligence company Morning Consult notes that “retailers’ current aggressive price promotions may indicate an ‘always-on’ discount strategy through year-end.” The frenzy of early holiday sales shows retailers are competing for “a piece of that pie,” says Trae Bodge, smart-shopping expert at TrueTrae.com.
Both retailers tout big savings on tons of products, including home goods, electronics, clothing and toys. Amazon is almost guaranteed to discount its popular Alexa devices and will feature a new Top 100 list with a curated selection of the best deals . Amazon’s sale is exclusive to Prime members. The Target sale was open to all.
Do your research to get the best price Speaking of impulsiveness, there’s really no reason to get duped on a bad deal in the age of mobile screen domination. Do your due diligence and compare the price of a product elsewhere before checking out in-store or online. Purchase with peace of mind A longer discount season also means less pressure on you. You can grab a deal or hold out, with less consequence.
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