Throngs of people have been milling seemingly aimlessly around the forecourt of a museum in central Seoul, brushing silently past each other with heads bent toward smartphones while fingers frantically tap screens - in the latest money-making trend
Walking 10,000 steps, completing tasks such as subscribing to social media, or just tapping the screen when other users are nearby can generate up to 10 cents a time for users of financial services app Toss from South Korean startup Viva Republica.
As many as three in four adults earn cash through such applications, showed a recent survey by job portal Incruit. Some 4.4 million users have used Toss' cash-giving in-app feature since its January launch, and the number of times people open the app on handsets has increased 30%, Viva Republica said."My daughter works nearby and told me many people were gathering here, and that I could make more money here," he said outside the Seoul Museum of Art, where office workers gathered at lunchtime based on rumour and grapevine chitchat.
The consumer inflation rate hit 5.1% in 2022, the highest since 1998, with food and transport prices up 5.9% and 9.7% respectively.
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