Southeast Asia only added 7,000 net new SVOD subscriptions in the first half of 2023, a big slowdown from 7 million new subscribers in the second half of last year, according to a report from Media…
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TikTok captured 42% of video streaming minutes in the first half of 2023, a huge 20 percentage point increase compared to the first half of 2021, and 7 percentage point increase over the first half of 2022. The short video app’s rise reduced share for both YouTube, which was down 4% year-on-year, and premium VOD, down 2% year-on-year.
The impact of significantly reduced local marketing and content investment outside of Netflix, Prime Video and Viu, who all contributed to regional growth in 2023 first half; The three growing platforms – Netflix, Prime Video and Viu – all tap into the popularity of Korean dramas, the single largest content category in Southeast Asia premium VOD, capturing 40% of premium VOD viewership across the region in the first half of the year.
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