Bob Jordan, Southwest Airlines Co's CEO, faces the biggest challenge yet in his 35-year career at the airline that has built a customer-friendly reputation.
The carrier will now answer to U.S. Congress on Thursday when Chief Operating Officer Andrew Watterson testifies before the Senate Commerce Committee. The move has caused some industry-watchers to wonder why Jordan failed to accept the invitation despite his plans to attend an employee rally in nearby Baltimore on Wednesday. Southwest said the hearing conflicted with other commitments.
founder and CEO David Neeleman discovered in 2007 after that company suffered its own operational meltdown and he was forced to step down. Linda Rutherford, Southwest's chief communications officer, said Jordan was not afraid to push people when necessary, saying after the December problems arose Jordan encouraged the employees involved to pick the best solution even if that meant mass cancellations. She also credits his collaborative leadership style and described him as an "eternal optimist."
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