The Elon Musk-owned aerospace company reportedly purchased at least $250,000 in advertisements from the Elon Musk-owned social media platform.
Citing unnamed sources, including a former and a current Twitter employee, CNBC reported that the aerospace company bought at least $250,000 in advertising under a campaign package called the “takeover.” As a result, site users in Australia and Spain should see SpaceX’s Starlink promoted content at the top of their Twitter timelines the first few times they open the platform, for every day of the takeover.
Previously, SpaceX hasn’t had big sets of ads on Twitter. In fact, back in May, when the reality of Musk actually purchasing the social media site was months away, the Tesla CEO claimed that his “companies don’t buy advertising.” Which is now clearly an incorrect assertion.In response to be being called out for the blatant hypocrisy. Musk claimed that the ad buy-up is part of an advertising effectiveness test.
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