On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women's lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S. soccer legend Abby Wambach mounted above the chalkboard beer menu.
Customers eat and watch college women’s lacrosse and beach volleyball matches on big-screen TVs at The Sports Bra sports bar on Wednesday, April 24, 2024, in Portland, Ore. PORTLAND, Ore. — On a recent weeknight at this bar in northeast Portland, fans downed pints and burgers as college women’s lacrosse and beach volleyball matches played on big-screen TVs. Memorabilia autographed by female athletes covered the walls, with a painting of U.S.
PHOTOS: Oregon's Sports Bra, a pub for women's sports fans, plans national expansion as interest booms Interest in women’s sports is at an all-time high, helped by Clark’s exploits this year, when she shattered all-time NCAA scoring records for women and men. The championship game between Iowa and South Carolina on April 7 drew 18.9 million viewers on average, surpassing the audience for the men’s title match for the first time.
As the fan base and engagement grow, so too does the appetite for changing a sports bar culture that has traditionally catered to men’s athletics. Other establishments like The Sports Bra have recently opened elsewhere: A Bar of Their Own began operating in Minneapolis earlier this year, and Seattle’s Rough & Tumble launched in late 2022.
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