Editorial | Sports Illustrated’s swimsuit issue takes a deep dive into ‘woke’ waters WashTimesOpEd
That phrase sprang to mind with the release May 18 of the 2023 edition of Sports Illustrated’s once-iconic annual swimsuit issue, whose gradual, nine-year makeover by a “woke” feminist editor is now regrettably all but complete.
Now released before Memorial Day weekend, the unofficial start of beach season, the 2023 edition will leave enthusiasts cold and longing for the good old days — specifically, before 2014, when M.J. Day took over as editor-in-chief. That’s missing from the 2023 edition, but it’s still most assuredly not the change longtime aficionados of the swimsuit issue wanted to see this year.
This year, there’s also a model who was seven months pregnant at the time of the photo shoot and a bald Black woman who sheared off her locks as a form of protest because “Black women are often judged by their hair.” As for Mr. Will’s “mannish women and effeminate men,” the 2023 edition features not one, but two transgender “women”: German pop star Kim Petras, featured on one of four different covers, and the returning Leyna Bloom, arguably the homeliest model in the issue’s 59-year history.
So are advertisers, who apparently no longer view the SI swimsuit issue as a way to reach those readers. Gone are the traditional ads for tobacco products, beer and liquor, men’s cologne, and cars and trucks.
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