The NBA backed Basketball Africa League announced the 12 teams that will compete in its inaugural season which is scheduled to start in March.
and Jordan Brand, which ended 2019 with its first $1 billion quarter, unveiled game uniforms at the luncheon, as the companies are the official partners of the BAL.Before kicking off its All-Star festivities, the NBA announced a multi-year partnership with cognac maker Hennessy earlier this week.
"Our partnership with Hennessy provides an exciting opportunity to reach and engage with a broader segment of basketball fans around the NBA's marquee moments," Dan Rossomondo, NBA senior vice president of media and business development said in a statement. "As the iconic brand continues to expand its business in sports marketing, we look forward to creating elevated experiences and unique initiatives that celebrate the game of basketball.
The Association is a soccer league that was established in Los Angeles in 2017. The league is driven by the creation of teams using creative individuals and social media influencers. Companies including Red Bull, SpaceX, and Beats by Dre were represented in the first two seasons of the league.
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