As country music grapples with sexist radio play and an exceedingly male landscape, Spotify staffs its Nashville office with two female heads — Brittany Schaffer and now Rachel Whitney
in the ACM Awards Entertainer of the Year category have been female in the last five years — and in some years, zero percent.
Admittedly, the country community as a whole has been slower to accept streaming into their daily lives, when compared to genres like pop and hip-hop. More people listen to country radio than any other format. However, growth is happening and it’s hard to believe that streaming won’t become the main method of country consumption in the future. Streaming of country music grew 36% in the United States from 2018 to 2019, according a MRC Data/Nielsen Music report.
The new presence of both Schaffer and Whitney to head up Spotify’s Nashville office will be closely watched by the country music industry — especially because digital streams have proven much more integral to the growth of new artists than terrestrial radio play, which has seen a sharp decline in advertising spend and cultural attention.
Based on the increase of streaming and the relative weakening of terrestrial radio’s cultural power from 2015 to 2020, streaming may very well represent the future of a business landscape notoriously known for its misogyny. If companies like Spotify make a concerted effort to seek gender parity in their hiring processes, there’s an opportunity for women to hold more roles as tastemakers, artists and creators.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Katie Ruvane's 'Without Her': Exclusive PremiereListen to katieruvane's WithoutHer and read the full interview about the inspiration behind the track and more below
Les mer »
‘My Hero Academia: Heroes Rising’ Rules Wednesday Box OfficeFunimation’s Wednesday opening of Kenji Nagasaki’s anime My Hero Academia: Heroes Rising led yesterday’s box office with $1.7M at 1,275 theaters according to early morning estimat…
Les mer »
Brazilian transgender dancer shatters Carnival parade tabooCamila Prins became the first transgender woman chosen to lead the drum section of a top samba school in one of Brazil's major Carnival parades.
Les mer »
Florida woman charged with murder after zipping boyfriend inside suitcase for hoursSarah Boone, 42, was charged with second-degree murder in the death of 42-year-old Jorges Torres Jr., the Orange County Sheriff's Office said.
Les mer »
Joe Biden has big lead in South Carolina primary, per Clemson University's Palmetto PollClemson University&39;s Palmetto Poll shows former Vice President Joe Biden with a big lead and Tom Steyer in second place.
Les mer »
Clay Bradley Named BMI Vice President Of Creative In NashvilleBradley succeeds Jody Williams, who announced he was stepping down from the position last year.
Les mer »