Spotify is acquiring Podsights and Chartable — the latest investments made by the audio giant to beef up its growing podcast business.
The Podsights deal gives Spotify the ability to help its advertisers measure how its ads performed.
The Chartable deal will help boost Spotify's audience and promotional tools that it uses to power its advertising platform, Megaphone.“Our acquisitions of podcast technology players Podsights and Chartable are important steps in our pursuit of taking digital audio to the next level, underscoring the powerful impact it delivers for advertisers and publishers, respectively.” said Dawn Ostroff, Chief Content & Advertising Business Officer at Spotify.
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