This week, legendary rocker Neil Young gave Spotify an ultimatum to protest Joe Rogan's vaccine misinformation: 'They can have Rogan or Young. Not both.' Spotify quickly made its choice—Rogan.
number one on its charts in the United States, the United Kingdom, Canada, Australia, and New Zealand. Spotify didn’t give Rogan a reported $100 million in a noble effort to spearhead a public health campaign. It gave him the money to be his freewheeling, contrarian, and almost constantly controversial self. He’s a shock jock. Spotify knew what it was buying in May 2020.
No disrespect to Neil Young, but he was never going to move the needle here. Ever. Even if he got other artists on board to boycott Spotify, it’s unlikelycoalition would have the desired effect. First of all, there are practical roadblocks, as musicians are rarely the owners of their own music. Young didn’t actually have the ability to remove his albums, and had to get permission from his label to do so; it’s far from a given that the major labels would do the same for their contemporary stars.
Remember: Twitter only dumped President Trump when he was a lame duck. And Twitter hadn’t paid Trump $100 million to exclusively appear on its platform. Even if Spotify’s C-suite develops a raging guilty conscience over Rogan encouraging young people not to get the Covid-19 vaccine, it wouldn’t be able to moderate his content without implicating itself as a publisher in addition to admitting its responsibility as a platform.
Spotify started out with music, but it has thundered into the podcasting space, pouring hundreds upon hundreds of millions into a remarkably efficient effort to unseat Apple and establish itself as the premiere destination for podcasts. It paid $340 million for the podcast network Gimlet Media in 2019 and nearly $200 million for The Ringer in 2020, as part of this blitz. When people listen to music on Spotify, the streamer has to pay a third party .
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