For now milk alternative prices aren't budging, but a conversation in brewing.
The Yes Men came forward as the forces behind the deceptive campaign, including the video above. Their PR stunt was attempting to raise awareness about how racial injustice can operate subtly in our daily lives.
While this milk pricing switch was false, Starbucks fans still had hope that their beloved coffee chain would respond to this stunt by actually changing how it prices alternative milks. Unfortunately, change is not coming just yet. In, Curlew said that". . . we would never place the burden of a dairy upcharge on [customers]. Further, we categorically deny the accusations of 'dietary racism' in this false announcement.
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