The partnership with Meituan comes as Starbucks faces increasing competition from well-funded domestic tea and coffee chains in China such as HeyTea and Manner.
The two companies have also partnered on more offline experiences.
Via Meituan's app, users can reserve areas in select stores in China for private events or sign up to any activities that are organized by a local shop. Starbucks said that 60 stores in the cities of Beijing, Shanghai, Shenzhen and Chengdu now offer this service, with plans to expand further.Starbucks has also launched a feature on Meituan where, by the end of the year, each of the coffee giant's more than 5,000 stores in China will have a unique page on the food delivery app.
Meituan is China's biggest food delivery platform with more than 660 million transacting users, offering Starbucks a potentially expanded audience. In China, smartphone users prefer to use so-called"super apps" which offer several services in one. Meituan is one such app.in its largest market outside of the U.S. Tea-based companies like HeyTea as well as local coffee chains such as Manner are growing in prominence and have been attracting lots of financing.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
China won't 'bully' neighbours over S. China Sea, foreign minister saysChina will not use its strength to 'bully' its smaller neighbours including the Philippines, its foreign minister said on Monday, as he highlighted the importance of settling disputes in the South China Sea peacefully.
Les mer »
China car sector falling short of 'net zero' goals - GreenpeaceChina's massive car sector is on track to bring its climate-warming carbon dioxide emissions to a peak by 2027 but on current trends it is unlikely to meet the country's 2060 'net zero' target, environment group Greenpeace said on Tuesday.
Les mer »
EXCLUSIVE: Firmenich Partners With Beauty Retailer Harmay in ChinaEach group is to leverage its respective capabilities to bolster developments of new fragrance brands, concepts, experiences and models.
Les mer »
China biggest property developer sees bonds slumpChina's biggest homebuilder by sales, Country Garden, saw its bonds slump on Monday as the country's property crisis showed no sign of letting up.
Les mer »
Lincoln now sells more vehicles in China than in the U.S. | Car News | Auto123For the first time in its history, Lincoln is selling more vehicles in China than in the United States. Auto123 has the details.
Les mer »